Search Engine Optimization

SEO(Search Engine Optimization) aims at improving traffic both in count and quality to a web site from search engines via organic search results for targeted keywords and phrases by ranking very high in the SERPS(Search Engine Result Pages) using appropriate keywords describing the content of a site.It is not only adding meta-tags to a page and submitting the website to various search engines but it is the continuous process of optimizing a website by improving the internal and external aspects in order to increase the traffic driven to the site from various search engines.

On-page optimization is directly related with the creation of a content rich page with proper keywords in the URL, Title, Headings, Hypertext links, Body text, Alt-tags, Meta-tags and Meta Description or the modification of the same for the reconstruction of the site to produce better linked and focussed page content.Following are the components of a web page which have to be strategically optimized:

1. Content
2. Meta keyword tag
3. Meta description tag
4. Title tag
4. Headlines and text decorations
5. Image Alt tags
6. Image names
7. Hyperlinks

Off-page optimization is mainly concerned with building of quality inbound links to a website to increase its popularity among the search engines and drive mutual traffic from relevant sites.It includes inbound link creation from relate