Keyword research is considered to be the bedrock of successful web page
optimization involving the selection of appropiate keywords which can help
the web page to attain a better position in the SERPS(Search Engine Result
Pages).Every site needs some focused keywords which are less competitive
and are frequently searched by people. Keywords are used in:
1.URL
2.Title tag
3.Metadata
4.Headers
5.Actual Content
6.Navigation links
7.Image names
8.Alt attributes Extensive research is required to choose the target keyword
list for any search engine marketing campaign.